Privacy Policy

At True Organic Seeds, operated by FARMER MART LTD, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, create an account, or place an order.

This Privacy Policy applies to customers in the United Kingdom, the United States, Germany, France, Italy, Spain, and Australia.

By using our website, you acknowledge the collection and use of your information as described in this Privacy Policy.

1. Company Information

True Organic Seeds
Operated by FARMER MART LTD

2 Frederick Street
Kings Cross
London, United Kingdom
WC1X 0ND

Email: support@trueorganicseeds.com

2. Information We Collect

Depending on how you use our website, we may collect the following information.

Personal Information

  • Full name
  • Billing and shipping address
  • Email address
  • Telephone number
  • Payment information processed securely by our payment providers
  • Order history
  • Account login information, if applicable

Technical Information

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Website usage data
  • Pages visited
  • Referral source
  • Cookies and similar technologies

Communication Information

  • Customer service enquiries
  • Reviews and feedback
  • Marketing preferences
  • Messages submitted through our contact forms

3. How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders.
  • Deliver products and provide customer support.
  • Process payments securely.
  • Communicate with you regarding your purchases.
  • Improve our website, products, and services.
  • Prevent fraud and maintain website security.
  • Comply with legal and regulatory obligations.
  • Send promotional communications where you have chosen to receive them.

4. Legal Basis for Processing

Where applicable, including under the UK GDPR, EU GDPR, and other applicable privacy laws, we process your personal information based on one or more of the following legal grounds:

  • Performance of a contract.
  • Your consent.
  • Compliance with legal obligations.
  • Our legitimate business interests, provided those interests do not override your rights and freedoms.

5. Sharing Your Information

We only share your personal information where necessary to operate our business and provide our services.

This may include:

  • Payment processing providers.
  • Shipping and delivery partners.
  • Website hosting providers.
  • IT and security service providers.
  • Analytics and marketing service providers.
  • Professional advisers where required.
  • Government or regulatory authorities where required by law.

We do not sell or rent your personal information to third parties.

6. International Data Transfers

As an international online retailer, your personal information may be processed or transferred outside your country of residence where necessary to provide our services.

Where required by applicable law, appropriate safeguards will be implemented to protect your personal information during international transfers.

7. Data Security

We implement reasonable technical and organisational measures designed to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

8. Data Retention

We retain your personal information only for as long as reasonably necessary to:

  • Fulfil the purposes described in this Privacy Policy.
  • Comply with legal, tax, accounting, and regulatory obligations.
  • Resolve disputes.
  • Enforce our agreements.

When your information is no longer required, it will be securely deleted or anonymised where appropriate.

9. Cookies

Our website uses cookies and similar technologies to:

  • Ensure the website functions properly.
  • Remember your preferences.
  • Improve website performance.
  • Analyse visitor behaviour.
  • Deliver relevant marketing where permitted.

Where required by applicable law, you can manage your cookie preferences through the privacy or cookie controls available on our website.

You may also manage or disable cookies through your browser settings. Some website features may not function correctly if certain cookies are disabled.

Please refer to our Cookie Policy for additional information.

10. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Access your personal information.
  • Correct inaccurate or incomplete information.
  • Request deletion of your personal information.
  • Restrict or object to certain processing activities.
  • Withdraw consent where processing is based on consent.
  • Request a copy of your personal information in a portable format.
  • Opt out of certain forms of targeted advertising or data sharing where applicable.
  • Lodge a complaint with the applicable data protection authority.

We will respond to valid privacy requests in accordance with applicable law.

11. Marketing Communications

If you choose to receive marketing communications, we may send you information about new products, special offers, gardening tips, and other relevant updates.

You may unsubscribe at any time by clicking the unsubscribe link included in our marketing emails or by contacting us directly.

12. Children's Privacy

Our website is not intended for individuals under the age of 16.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child contrary to applicable law, we will take appropriate steps to delete it.

13. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, policies, security, or content of external websites. We encourage you to review their privacy policies before providing personal information.

14. Privacy Signals and Choices

Where required by applicable law and supported by our website, we may recognise browser-based privacy preference signals such as Global Privacy Control (GPC).

Where applicable, customers may also be able to manage privacy, cookie, and targeted advertising preferences through the privacy controls provided on our website.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, legal requirements, technologies, or services.

The latest version will be published on this page together with the updated revision date.

16. Contact Us

If you have any questions regarding this Privacy Policy, your privacy rights, or how your personal information is handled, please contact us:

True Organic Seeds
FARMER MART LTD
2 Frederick Street
Kings Cross
London, United Kingdom
WC1X 0ND

Email: support@trueorganicseeds.com