Privacy Policy

Last Updated: October 2026

At True Organic Seeds, operated by FARMER MART LTD, we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, create an account, place an order, contact us, subscribe to communications, or otherwise use our services.

We serve customers in the United Kingdom and the United States. We process personal data in accordance with applicable data protection and privacy laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable US privacy laws where they apply.

1. Company Information

For the purposes of applicable data protection law, FARMER MART LTD, trading as True Organic Seeds, is responsible for the personal data described in this Privacy Policy.

Trading Name: True Organic Seeds
Legal Business Name: FARMER MART LTD

Business Address:
2 Frederick Street
Kings Cross
London, WC1X 0ND
United Kingdom

Email: support@trueorganicseeds.com
Phone: +44 333 057 1287

2. Information We Collect

Depending on how you interact with our website, we may collect the following categories of information.

Personal and Order Information

This may include:

  • Full name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Order and purchase history

  • Account information, where applicable

  • Payment-related information processed through our payment providers

We do not normally store complete payment card details. Payments are processed through the payment providers available at checkout.

Technical and Usage Information

When you visit our website, certain technical and usage information may be collected, including:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Pages viewed and website activity

  • Referral source

  • Cookie identifiers and similar technology data

The information collected depends on your browser settings, consent choices, and the tools operating on our website.

Communication Information

We may collect information you provide when you:

  • Contact customer support

  • Submit an enquiry through a form

  • Leave a review or provide feedback

  • Subscribe to marketing communications

  • Contact us through other communication channels

  • Submit a privacy request or complaint

Information from Service Providers

We may receive relevant information from service providers involved in processing payments, delivering orders, preventing fraud, maintaining our website, or providing analytics and marketing services.

We use such information only for appropriate purposes and in accordance with applicable law.

3. How We Use Your Personal Data

We may use your personal data to:

  • Process, fulfil, and deliver orders

  • Process payments and refunds

  • Provide customer service

  • Communicate with you about your orders

  • Manage customer accounts

  • Respond to enquiries and requests

  • Maintain and improve our website and services

  • Monitor website performance and usage

  • Detect and prevent fraud or misuse

  • Maintain website and account security

  • Meet legal, tax, accounting, and regulatory requirements

  • Send marketing communications where permitted

  • Measure advertising or marketing performance where permitted

  • Handle complaints, disputes, and legal claims

We will use personal data only for purposes that are appropriate and permitted by applicable law.

4. Legal Basis for Processing

Where required by UK data protection law, we process personal data only where an appropriate legal basis applies.

Depending on the purpose, we may rely on:

Contract: Where processing is necessary to fulfil your order or provide a service you have requested.

Legal Obligation: Where we need to process information to comply with applicable laws or regulatory requirements.

Consent: Where you have given permission, such as for certain marketing communications or non-essential cookies where consent is required.

Legitimate Interests: Where processing is necessary for legitimate business interests, such as improving our services, preventing fraud, maintaining security, and managing our business, provided those interests do not override your rights and interests.

Where we rely on consent, you may withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

For US customers, personal information will be collected and used in accordance with applicable privacy laws and the rights available under those laws.

5. How We Share Personal Data

We may share personal data with third parties where necessary to operate our website, fulfil orders, provide customer support, or meet legal obligations.

These third parties may include:

  • Payment processors

  • Shipping and delivery providers

  • Website and e-commerce platform providers

  • Hosting and cloud service providers

  • IT, security, and fraud-prevention providers

  • Analytics providers

  • Marketing and communication service providers

  • Professional advisers, including accountants and legal advisers

  • Government, regulatory, or law enforcement authorities where legally required

Service providers are given access to personal data only where reasonably necessary for the services they provide, subject to appropriate safeguards.

We do not sell or rent personal data to third parties for money.

Some privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” more broadly than an ordinary financial transaction. If our use of personal data falls within such a definition, we will comply with applicable requirements, including providing required notices and opt-out mechanisms where necessary.

6. International Data Transfers

True Organic Seeds operates from the United Kingdom and serves customers in the United Kingdom and the United States.

Our e-commerce platform, payment providers, delivery partners, hosting providers, analytics providers, and other service providers may process personal data in the United Kingdom or other countries, depending on where they operate.

Where personal data is transferred internationally, we take appropriate steps to ensure that suitable safeguards or other legally permitted transfer mechanisms are in place where required by applicable data protection law.

These safeguards may include recognised adequacy arrangements, approved contractual safeguards, or other legally permitted transfer mechanisms.

If you would like further information about international transfers relevant to your personal data, please contact us at support@trueorganicseeds.com.

7. Data Security

We use reasonable technical and organisational safeguards designed to protect personal data against:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

  • Unauthorised disclosure

  • Destruction

We also rely on appropriate security measures provided by the service providers that help us operate our website and process orders.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect the information entrusted to us.

8. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Retention periods may depend on:

  • The nature of the information

  • Customer service requirements

  • Order and transaction records

  • Legal, tax, and accounting obligations

  • Fraud prevention and security requirements

  • Dispute resolution requirements

  • Applicable data protection laws

When personal data is no longer required, we will delete, anonymise, or otherwise securely dispose of it where appropriate and legally permitted.

9. Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to:

  • Operate essential website functions

  • Maintain shopping cart and checkout functionality

  • Remember customer preferences

  • Analyse website traffic and performance

  • Improve our website and services

  • Support advertising and marketing activities where permitted

Some cookies and similar technologies are necessary for the operation of the website. Others may be used for analytics, personalisation, or advertising.

Where consent is required, non-essential cookies and similar technologies will be used in accordance with your choices through our cookie or privacy controls.

You can also manage cookies through your browser settings. Disabling certain cookies may affect some website features.

Where required by applicable law, we will provide appropriate information and choices regarding cookies, targeted advertising, and similar technologies.

For further information, please see our Cookie Policy, if available on our website.

10. Your Data Protection and Privacy Rights

Your privacy rights depend on your location and the laws applicable to our processing of your personal data.

Rights Under UK Data Protection Law

Under applicable UK data protection law, you may have the right to:

  • Request access to personal data we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of personal data in certain circumstances

  • Request restriction of processing in certain circumstances

  • Object to certain types of processing

  • Request transfer of eligible personal data

  • Withdraw consent where processing is based on consent

These rights may be subject to conditions and exceptions under applicable law.

Additional Privacy Rights for United States Customers

Depending on your state of residence, the applicable state privacy law, and whether that law applies to our business and processing activities, you may have additional rights. These may include the right to:

  • Know or access personal information we hold about you

  • Request correction of inaccurate personal information

  • Request deletion of personal information in certain circumstances

  • Obtain a copy of eligible personal information in a portable format

  • Opt out of certain processing activities, such as targeted advertising, the sale of personal information, or certain profiling, where applicable

  • Appeal a decision we make about a privacy request, where required by law

Not every right is available in every state or in every circumstance. Certain exceptions may apply.

Where required by law, we will provide appropriate methods for submitting requests and explain any available appeal process.

How to Exercise Your Rights

To submit a privacy request, contact us at support@trueorganicseeds.com.

Please describe your request clearly. We may request reasonable information to verify your identity and protect your personal data from unauthorised disclosure.

We will review and respond to requests within the timeframes and in accordance with the requirements of applicable law.

We will not unlawfully discriminate against you for exercising a privacy right available to you.

11. Right to Object to Direct Marketing

You may object at any time to the use of your personal data for direct marketing purposes where applicable law provides this right.

You can do this by using the unsubscribe option included in our marketing communications or by contacting us directly at support@trueorganicseeds.com.

Where you object to direct marketing, we will stop using your personal data for that purpose as required by applicable law.

12. Marketing Communications

Where permitted by law, we may send you information about:

  • New products

  • Special offers and promotions

  • Gardening information and tips

  • Product updates

  • Other relevant news about True Organic Seeds

We will obtain consent where required and will honour applicable marketing preferences and opt-out requests.

You can unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the communication or by contacting support@trueorganicseeds.com.

Unsubscribing from marketing communications will not prevent us from sending necessary service-related communications concerning your orders, refunds, or account.

13. Children's Privacy

Our services are not specifically directed at children.

We do not knowingly collect personal data from children in circumstances where such collection would violate applicable law or require consent that has not been obtained.

If we become aware that personal data has been collected contrary to applicable legal requirements, we will take reasonable steps to address the issue, including deleting the information where appropriate.

Parents or guardians who believe a child has provided personal data to us may contact support@trueorganicseeds.com.

14. Third-Party Websites and Services

Our website may contain links to websites operated by third parties or use third-party services to support payments, delivery, analytics, advertising, or other functions.

Those third parties may have their own privacy policies and practices. We are not responsible for the privacy practices, security, or content of third-party websites that we do not operate.

We encourage you to review the privacy information provided by third-party websites and services before providing personal data to them.

15. Complaints

If you have concerns about how we collect, use, or protect your personal data, please contact us first at support@trueorganicseeds.com so that we can review your concerns.

United Kingdom customers: You may also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

United States customers: Depending on your state of residence and applicable law, you may be able to contact your state attorney general or another relevant privacy regulator.

Nothing in this section limits any right you may have to contact a competent regulatory authority.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business practices

  • Website functionality

  • Services and technology

  • The service providers we use

  • Applicable legal or regulatory requirements

The latest version will be published on this page with an updated revision date.

Where required by law, we will provide additional notice or obtain consent before making material changes to our privacy practices.

17. Contact Us

If you have questions about this Privacy Policy, your personal data, or your privacy rights, please contact:

True Organic Seeds
Operated by FARMER MART LTD

2 Frederick Street
Kings Cross
London, WC1X 0ND
United Kingdom

Email: support@trueorganicseeds.com
Phone: +44 333 057 1287

We will review your enquiry and respond in accordance with applicable law.