Privacy policy

Last Updated: September 2026

At True Organic Seeds, operated by FARMER MART LTD, we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, create an account, place an order, contact us, or otherwise use our services.

We process personal data in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Company Information

For the purposes of applicable data protection law, FARMER MART LTD, trading as True Organic Seeds, is responsible for the personal data described in this Privacy Policy.

True Organic Seeds
Operated by FARMER MART LTD

2 Frederick Street
Kings Cross
London, WC1X 0ND
United Kingdom

Email: support@trueorganicseeds.com
Phone: +44 333 057 1287

2. Information We Collect

Depending on how you interact with our website, we may collect the following information:

Personal and Order Information

  • Full name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Order and purchase history

  • Account information, where applicable

  • Payment-related information processed through our payment providers

We do not normally store complete payment card details. Payments are processed through the payment providers available at checkout.

Technical and Usage Information

We may collect information such as:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Pages viewed

  • Website activity

  • Referral source

  • Cookie and similar technology data

Communication Information

We may collect information you provide when you:

  • Contact customer support

  • Submit an enquiry

  • Leave a review or feedback

  • Subscribe to marketing communications

  • Contact us through forms or other communication channels

3. How We Use Your Personal Data

We may use your personal data to:

  • Process, fulfil, and deliver orders

  • Process payments

  • Provide customer service

  • Communicate with you about your order

  • Manage customer accounts

  • Respond to enquiries and requests

  • Maintain and improve our website and services

  • Detect and prevent fraud or misuse

  • Maintain website and account security

  • Meet legal, tax, accounting, and regulatory requirements

  • Send marketing communications where permitted

  • Analyse website performance and customer interactions

4. Legal Basis for Processing

We process personal data only where we have an appropriate legal basis.

Depending on the purpose, we may rely on:

  • Contract: Where processing is necessary to fulfil your order or provide requested services.

  • Legal Obligation: Where we need to process information to comply with applicable laws or regulatory requirements.

  • Consent: Where you have given us permission, such as for certain marketing or optional cookies.

  • Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, maintaining security, and managing our business, provided those interests do not override your rights and interests.

Where we rely on consent, you may withdraw your consent at any time.

5. How We Share Personal Data

We may share personal data with trusted third parties where necessary to operate our website and provide our services.

These may include:

  • Payment processors

  • Shipping and delivery providers

  • Website and e-commerce platform providers

  • Hosting and cloud service providers

  • IT and security providers

  • Analytics providers

  • Marketing and communication service providers

  • Professional advisers, such as accountants or legal advisers

  • Government, regulatory, or law enforcement authorities where legally required

We do not sell or rent your personal data to third parties.

Service providers are given access to personal data only where reasonably necessary for the services they provide.

6. International Data Transfers

Some of our technology, payment, hosting, analytics, or other service providers may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we take appropriate steps to ensure that suitable protections are in place as required by applicable UK data protection law.

These protections may include recognised adequacy arrangements, contractual safeguards, or other legally permitted transfer mechanisms.

7. Data Security

We use reasonable technical and organisational safeguards designed to protect personal data against:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

  • Unauthorised disclosure

  • Destruction

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

8. Data Retention

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may depend on:

  • The nature of the information

  • Customer service requirements

  • Order and transaction records

  • Legal, tax, and accounting obligations

  • Fraud prevention and security requirements

  • Dispute resolution requirements

When personal data is no longer required, we will delete, anonymise, or otherwise securely dispose of it where appropriate.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Operate essential website functions

  • Maintain shopping cart and checkout functionality

  • Remember customer preferences

  • Analyse website traffic and performance

  • Improve our website and services

  • Support advertising and marketing where permitted

Where consent is required, non-essential cookies will be used according to the choices you make through our cookie or privacy controls.

You can also manage cookies through your browser settings. Disabling certain cookies may affect some website features.

For further information, please see our Cookie Policy.

10. Your Data Protection Rights

Under applicable UK data protection law, you may have rights relating to your personal data, including the right to:

  • Request access to personal data we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of personal data in certain circumstances

  • Request restriction of processing in certain circumstances

  • Object to certain types of processing

  • Request transfer of eligible personal data

  • Withdraw consent where processing is based on consent

These rights may be subject to conditions and exceptions under applicable law.

To exercise your rights, please contact us at support@trueorganicseeds.com.

We may request reasonable information to verify your identity before processing a request.

Right to Object to Direct Marketing

You may object at any time to the use of your personal data for direct marketing purposes.

You can do this by using the unsubscribe option included in our marketing communications or by contacting us directly.

11. Marketing Communications

Where permitted, we may send you information about:

  • New products

  • Special offers

  • Promotions

  • Gardening information and tips

  • Other relevant updates

You can unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the communication or by contacting us at support@trueorganicseeds.com.

Unsubscribing from marketing communications will not prevent us from sending necessary service-related communications concerning your orders or account.

12. Children's Privacy

Our services are not specifically directed at children.

We do not knowingly collect personal data from children where doing so would require parental or guardian consent under applicable law.

If we become aware that personal data has been collected contrary to applicable legal requirements, we will take reasonable steps to delete it.

13. Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security, or content of those websites.

We encourage you to review the privacy information provided by third-party websites before providing personal data to them.

14. Complaints

If you have concerns about how we use or protect your personal data, please contact us first so that we can review your concerns.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business practices

  • Website functionality

  • Services and technology

  • Legal or regulatory requirements

The latest version will be published on this page with an updated revision date.

16. Contact Us

If you have questions about this Privacy Policy, your personal data, or your privacy rights, please contact:

True Organic Seeds
Operated by FARMER MART LTD

2 Frederick Street
Kings Cross
London, WC1X 0ND
United Kingdom

Email: support@trueorganicseeds.com
Phone: +44 333 057 1287